Maca: “Pleasure Root” or Pop Craze?

Used by the indigenous people of South America for thousands of years, maca root, known to Peruvians as the “pleasure root,” has been gaining a great deal of attention in the media in recent months do to its growing popularity among American women.  According to a report posted on CNN.com in August of 2010, maca is said to increase sex drive in women by as much as 90 percent with repeated use.  Resembling a small turnip and sold in outdoor markets all across South American, maca is currently being marketed in the US by American business woman Chris Kilham under the brand name Hot Plants for Her, who reportedly made $5 million last year on sales of the herb.  So, what’s this herb all about?  Read more . . .