Between the "Beatnik" era of the early 1960s and the "Hippie" period later that decade, came a period of American pop subculture known as the “Mod” era. Originating in London, England, in the late 1950s, “Mod” (from the cultural term “modernist”) peaked in the early-to-mid 1960s in England and resulted in bringing to the US the popular use of motor scooters (which became a trendy mode of transportation especially in California), coffee houses (which sprouted up all over California's Haight-Ashbury District and New Your City‘s Greenwich Village), terms like "groovy," and the new “fashion obsessed” world of androgynous haircuts, “Beatle” boots, Paisley prints and minishirts.
Fashion models like Twiggy became all the rage as a generation of American teens wanted to emulate the twig-thin fashion icon who resembled little the ideals of "sexy" represented by such reigning sex symbols as Marilyn Monroe. And from this cultural wave arose the paper garment industry, which for a short time appeared to be the wave of the future. Read more . . .