Yellow journalism is defined as a type of writing that presents little or no legitimate well-researched information and instead uses eye-catching headlines or catch-phrases to make articles appear more enticing to potential readers. Today, "yellow journalism" is used to describe unscrupulous styles of writing that convey news or information in an unprofessional or unethical fashion including the use of unsubstantiated sources, exaggeration or fabrication of facts, opinion disguised as fact, self-promotion, and overt sensationalism. Techniques include:
> scary or misleading headlines
> over-use of pictures or imaginary drawings
> use of faked interviews
> pseudo-science disguised as scientific fact
> unqualified “expert” supportive arguments
> "underdog against the system” baiting
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